schwazze cannabis

Project brief

schwazze identity

Medicine Man Technologies reached out to Rizen Creative in order to help them build a cohesive lifestyle brand based on an inside industry concept, and to be the most admired cannabis company in the world.

Our task was to build an identity around the qualities of trust, consistency, positivity, fun, innovation, and most importantly, improving lives.

We based our design strategy on the brand voice and core values of Schwazze, and incorporated bold, recognizable features in type, color and iconography.

To show use cases we provided multiple concepts and placed them in contextual environments to validate the process. These included everything from packaging, signage, and web and mobile application.

brand & identity


schwazze identity system

A variety of options to use within a brand system for different use cases.



schwazze brand guide elements

Unique and instantly identifiable icon & wordmark — a perfect balance of color and type.



schwazze typography

Type styles to be used for cohesiveness and recognition.



schwazze primary and secondary color palette

Clean, defined colors to set the brand apart from competitors.



schwazze iconography

Clearly defined icons to be used with a variety of social, web and app products.

social & display advertising
apparel & merchandise design


product packaging concepts

A simplified and clean packaging system to showcase the new Schwazze brand & identity.

experiential design & signage


back to our work

let's do this thing.

Ready to take a trip down the rabbit hole? If nothing else, we'd love to meet and talk shop — and you'll probably get coffee and doughnuts out of the deal as soon as COVID permits.

let's talk