Ready for a major brand transformation, the Boise Airport engaged Rizen to update the BOI brand after 20 years of the same look and feel.
We were called on to create a brand that elevates the image of the Boise Airport as an essential business and key contributor to the City of Boise’s economy. The rebrand effort included both facility and advertising efforts with an image-driven campaign that promoted nonstop flights, the ease of the airport's location for travelers, and all the attributes the friendly, reputable airport has to offer.
A clean and fresh identity package that provides bold contrast in a variety of environments, is scalable and translates well in a variety of media — everything from print to environmental signage and digital applications.
A balanced set of custom travel and destination icons to compliment the brand aesthetic.
Rizen started by analyzing the old site's analytics and realized that there are two different types of users that did not overlap. So, we divided the site into two main areas; one traveler-focused and one with corporate information. Anticipating the needs of travelers, we designed a new "Find-a-Flight" feature right on the homepage. The new site is an end-to-end experience that maps the user needs before, during and after their visit to Boise airport.
Ready to take a trip down the rabbit hole? If nothing else, we'd love to meet and talk shop — and you'll probably get coffee and doughnuts out of the deal as soon as COVID permits.let's talk