albertsons pickup & go

Project brief

new creative for albertsons companies

We built an engaging new look and feel for Albertsons Companies national eCommerce programs. An energizing, attention-grabbing campaign that serves as marketing and wayfinding for in-store signage and digital marketing.


Albertsons Companies have emerged as an identifiable leader in grocery eCommerce. Since launching this campaign the company has seen an exponential increase in customers ordering groceries online.

brand & identity


delivery | drive up & go | pickup icons & lockups

A family of icons was established to be used for each branch of the eComm program.



custom illustrations & icon series

Albertsons Companies champions freshness as a key differentiator that separates their grocery delivery program from their competitors. A subtle texture using produce shapes implies the importance of freshness across all campaign collateral. Rizen Creative also produced a series of fresh fruit icons to compliment the illustration style.

social & display advertising



social media ads

Digital and social ads also carried the campaign look and feel. Ads featured content with simple attention-grabbing fresh produce, as well as relatable situations that conveyed the convenience of ordering groceries online.

experiential design & signage


interior & exterior store signage

The signature bold red color paired with fresh, sophisticated yet approachable photography carries across all in-store collateral. Clear iconography serves as efficient wayfinding.


back to our work

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