Albertsons

Albertsons Companies is pioneering how grocery retailers use social media to connect with their customers. Rizen works with Albertsons to create digital campaigns that take engagement to the next level.

What We Did

  • social

For their summer grilling campaign, Albertsons wanted to increase sales of brisket ingredients. To drive sales, we designed a Facebook Canvas, interactive ad unit, with delicious recipes for brisket rubs.

Our approach for the short videos was to engage viewers with dark, smoky, wood-grain textures and tight shots of the ingredients, showing the ease of preparation.

2.9

million video views over Labor Day weekend, and indexed 119% over the average facebook canvas view rate.