The PTC Index
Think you have a “social media” problem? Chances are you actually have a “something worth talking about” problem. That’s why we invented the PTC Index. It provides useful, easy-to-talk about information that can be shared in social media and beyond.
The index takes 9 measurements of the real estate market and normalizes them into a handy Dow Jones-style number. For Pioneer Title Company, it has meant increased social media engagement, publicity opportunities, and a valuable tool for their customers. Now that’s worth talking about.